Q4 2020 Performance of Top Virtual Fitness Apps in the US

As 2020 drew to a close, the virtual fitness industry saw varying performances across some of the top apps in the United States. With data provided by Sensor Tower, we take a look at the trends for these fitness applications during the fourth quarter of the year.

Fitbit: Health & Fitness showed a notable increase in revenue, ending the quarter with around $751K in the last week of December, up from approximately $619K at the start of the quarter. Downloads peaked in the third week of December with a massive spike to 507K before settling at 233K. Weekly active users grew from 7.46M to 7.78M over the quarter.

Planet Fitness Workouts had no reported revenue until mid-October, but by the end of December, it reached nearly $5K. Downloads started strong at 112K and saw a significant jump to around 169K in the last week of December. The app's weekly active users experienced a steady rise, ending the year at 1.46M, up from 1.13M.

For Fitness Coach - Workout Plan, revenue showed a consistent upward trend, ending at $155K in the final week of December. Downloads, however, declined throughout the quarter, dropping from 104K to around 73K. The app's weekly active users peaked in mid-October at 164K but decreased to 103K by the year's end.

Home Workout - No Equipments saw a modest increase in revenue, from $23K to $21K over the quarter. Downloads fluctuated, with a notable rise to 81K in the last week. The app's weekly active users showed a decrease from 442K to 422K during the period.

Lastly, AllTrails: Hike, Bike & Run experienced a varied revenue pattern, with a notable spike to $236K in the week of November 23rd, but ended the quarter at around $161K. Downloads saw a decrease from 84K to approximately 76K, while weekly active users grew from 509K to 489K.

For more detailed insights and analysis on the performance of these virtual fitness applications, visit Sensor Tower.